Not every business has €5,000–€10,000 to spend on a website. The good news is that there are still practical ways to get online quickly without wasting money — as long as you know the trade-offs. This page offers tips for Irish SMEs looking to launch a website on a limited budget.
Start simple, focus on essentials
- Begin with a one-page website or landing page that explains who you are, what you do, and how to contact you.
- Prioritise mobile-friendly design — most visitors will arrive on their phones.
- Keep load times fast by avoiding unnecessary plugins, sliders, and animations.
Tools and platforms to consider
- WordPress with a lightweight theme: A good balance of flexibility and low cost if kept lean. Just avoid heavy page builders, as they slow things down and make editing harder.
- Static HTML: The cheapest to host and fastest to load, but it requires a developer for edits. A solid option if your content doesn’t change often.
- Freelancers: Hiring a freelancer can save significant money — but quality varies a lot. Look for clear portfolios, verified reviews, and make sure they include performance and SEO basics. If you’re unsure where to start, drop me an email and I’ll share a shortlist of vetted freelancers who consistently deliver good value.
Smart ways to stretch your budget
- Don’t overspend on hosting: Good hosting doesn’t have to cost a fortune. Many Irish providers charge too much, upsell basics like SSL certificates, and offer limited support. If you shop around internationally, you can find reliable hosting with SSL included at a fair price. If you’d like a recommendation, email me and I’ll point you towards a hosting provider I trust that balances performance with budget.
- Use free tools for analytics, SEO checks, and speed testing (e.g. Google Analytics, PageSpeed Insights).
- Write your own content and supply your own images to cut costs.
- Think about scaling: start small, but choose a setup that allows you to expand later if needed.
Common pitfalls to avoid
- Paying premium prices for a simple template that should cost a fraction of the price.
- Lock-in contracts where you don’t actually own your domain or hosting account.
- Overloading your site with unnecessary features when all you need is a contact form and business info.
Smart ways to stretch your budget
- Use free tools for analytics, SEO checks, and speed testing (e.g. Google Analytics, PageSpeed Insights).
- Invest in good hosting — even budget sites benefit from reliable uptime and support.
- Write your own content and supply your own images to cut costs.
- Think about scaling: start with a small site, but build on a platform that lets you expand later if needed.